波司登羽绒服价格飙升，品牌溢价与市场策略引发争议！

金融界04-07

波司登作为国内羽绒服市场的领军企业，其平均价格飙升至1600元的现象引起了社会各界的广泛关注。这一价格变动不仅仅是消费者关注的焦点，更是资本市场和投资者评估企业价值和未来发展潜力的重要指标。波司登的价格上涨，反映了品牌溢价和成本上升的双重影响。品牌溢价是消费者对波司登品质、信誉和口碑的认可，愿意为其支付更高的价格。同时，随着原材料、人工等成本的上涨，波司登也不得不通过提高售价来维持盈利。这种价格...

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