$瑞幸咖啡(LK)$_老虎社区_美港股上老虎

暗夜的传说

2020-01-19

$瑞幸咖啡(LK)$

瑞幸以病毒般的传播速度迅速扩散，被各种免费活动诈骗怕了的广大市民群众将信将疑地去体验了下‘首杯免费、邀请好友再免费’活动，第一次由衷地感叹道，原来真的可以这样粗暴薅商家羊毛！

喝完首杯免费后再邀请好友得几杯，然后各种1.8折券来来回回的送，3块钱喝杯瑞幸和30块钱喝杯星巴克，对广大写字楼的社畜来说，呵，咖啡还不都一个味儿！毕竟咖啡绝大多数的用途是用来提神犯困，而非品尝。

自此，瑞幸以财大气粗的魄力，硬生生在被星巴克紧密垄断的咖啡市场杀出一条血路。2019年底，瑞幸用两年时间开出了整整4507家门店，颠覆了星巴克20年来在中国苦心经营的布局，一举成为中国咖啡市场最大玩家

曾经你对他爱搭不理，今天他让你高攀不起

我的小调研

产品使用感想，到店吃喝感受，生活中的接触，以及公司调研，实地考察，都可以展开讲讲

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

精彩评论

万物皆空
2020-01-19
万物皆空
这个模式其实没有门槛，只要你资金多，也能搞，不惜成本，门店杯数比瑞幸更多，咖啡口感更好，然后然后上市套现走人，但是其他人为什么不搞呢?
- 飞仔小傻瓜回复霎儿风:
  零0⃣️元
- 万物皆空回复霎儿风:
  我没亏啊，早就没有瑞幸了
- 霎儿风回复飞仔小傻瓜:
  你亏了多少
- 霎儿风回复飞仔小傻瓜:
  你说很多又跟没解释一样，好歹说下开店速度快是不是有钱做不到，而且大数据也能买，怎么强大了，啥先进理念是别人不能借鉴的
- 飞仔小傻瓜回复霎儿风:
  她的核心团队神州租车，以及近乎疯狂的开店速度，强大的IT大数据处理，以及一些先进的理念，这都是传统茶饮品加盟店，无法比拟，一个能够满足很容易，最可怕的是一堆条件的满足，而且分毫不差的结果。
亿财纷呈
2020-01-19
亿财纷呈
扩张速度太惊人了，我们公司六环外，老偏了，瑞幸也不放过
丰加
2020-01-19
丰加
你才畜

发表看法

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